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  • Writer's pictureNigel Rushman

The Strategy is Not Enough

Updated: Sep 12, 2018

Where’s your Strategic Plan?

If it can fit in a drawer thats probably where it deserves to be. Whats it doing? Nothing but a vague pain that took ages to come up with and then everyone went back to their day job.

Front and Centre

A great strategy should be living and breathing, it should be part of you and all your colleagues. Front of mind, front and centre. It should be ‘Real’. It should be visible to you and you should be acting on the vision and objectives.

Is what you are doing, or about to do, getting you closer to your objectives? Are your objectives aligned with your Vision and are your team all aligned?

Strategy should speak to you, resonate with you and your team but most of all, most of all, it should be ‘Real’.

I hope it wasn’t just sent to you and that you helped to create it. Has it been tested and challenged?

That happened during the creative process, right?

Highly Visual Process

Working with Group Partners we have created robust and winning strategies using their Structured Visual Thinking ™ with our Positive Disruption to test and challenge the thinking along the way.

The highly visual process and outputs leave an indelible impact on the minds of the participants enabling them to become champions of the strategy with a deep and meaningful understanding of what needs to be done and why. 70% of your neural capability is wired for visual. How is your strategy — working at 30% or less — that document in the drawer?

Imperative to the really meaningful process of Making it Happen is getting your team deeply understanding and collaboratively aligned around your vision and objectives — thats making it real.

We make things happen

This is what Rushmans do. We don’t just get strategies drawn on walls. This is not about pictures on walls although they would make great street art. No this is about frameworks and structure to enable powerful thinking, building strategies to deliver desired outcomes.

We collaborate with businesses that make a real difference. Their products and services are best in class. We apply a simple test ‘why wouldn’t you work with these people?’

Their products and services are game changers, they are the best. Why not become one of them?

How is your Strategy? What are you about to do? Does it matter, is it getting you closer? Is it Real?

Send me a note anytime

Follow me on Twitter @nrushman and on most Social Media.

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